DIA donna in affari: an AI assistant on a clothing and perfume site
Luxury clothing and refined perfume for the modern businesswoman. On diafashion.ru the bot answers questions about the brand and guides shoppers through the clothing and fragrance collections. The site is Russian-language, so the chat in the screenshot is in Russian.
What the bot does on this site
Answers from the site's materials
Asked what the letters DIA mean, the bot explains that the name comes from the Italian "donna in affari" ("businesswoman") and retells the brand's philosophy: a synthesis of Italian style and modern design, premium materials, limited collections. These formulations are on the site itself.
Looks like part of the site
The widget's header and buttons are in DIA's signature red, so the chat doesn't stand out from the design.
Leads to a choice
After answering, the bot offers to suggest something from the collections: clothing or fragrances.
How it is connected
The bot is installed on the site with one line of code: the widget loads from the BotNow API host and appears in the lower-right corner of the pages.
More: Integrations and How it works. How we tested the bot on real stores before installation: 36 questions to three stores.
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